Creating & Delivering Your Value Proposition
Cindy Barnes
Ilość stron: 232
Format: 15.6x23.4 cm
Data wydania: 2014
Wydawca: Kogan Page
EAN: 9780749476519
Książka używana - stan dobry.

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.